Evidence brief
Medium confidence- Account
- Demo Client A
- Investigation summary
- Adoption of the reporting workflow has fallen sharply in one team while the rest of the account is stable. Renewal is 62 days out and the original sponsor has disengaged.
- Key evidence
- Weekly active users down 34% across the last six weeks
- Three unresolved P2 tickets on the reporting module, oldest open 19 days
- Executive sponsor absent from the last two QBRs
- Risk assessment
- Renewal at risk — the workflow that justified the original purchase has degraded.
- Contributing factors
- Support friction blocking a core workflow
- Possible internal ownership change
- No expansion discussion logged before renewal